This year, we are seeing many new trends, because as the world is evolving and improving, so is the MICE industry! This is a sector that is always growing and brings success to any business.
The key is to know how to adapt ourselves, incorporate new technologies and innovate. For this reason, we have gathered together all of the MICE trends that we will see this year, for you to apply them to your business event and stand out among the crowd, so that you don’t miss a beat!
Sit down, get comfortable and take a pen and paper, because we’re going to start!
Experiences are more important than ever
Now, it’s not just a case of simply attending the event, as it goes further than that. More and more people are becoming more demanding and are looking for new experiences, therefore this year the trend will be to have an impact on each participant of the event.
This trend is mainly aimed at millennials, as they are immersing themselves in the job market with more force and insistence, in a way that means that they participate and get involved in everything, to get the most out of every experience.
They will typically be experiences that are mainly multisensory so that they awaken all five senses!
A personalised itinerary with activities
As we have already mentioned, it’s not enough to just simply attend the event. Now, you should organise lots of extra activities for the participants so that they can leave with new experiences, therefore nowadays the event will be personalised.
Before the meeting, an itinerary or agenda should be made, with the details of the presentations, speakers and the times, as well as personalised activities for the participants such as workshops, wine tastings, shows, a map of the city, a sampling of the local cuisine, etc. It’s important to provide experiences!
Sustainability is a compulsory trend
Respecting the environment and caring for the planet is essential for everyone, a practice that is becoming more and more common in every activity and/or sector. As the importance of organising sustainable events increases, it is also going to become more and more necessary to make compromises in order to achieve this goal.
How? Through the reuse of all the materials used during the events, not only in order to improve the image of the business but also in order to contribute to the environment, the biosphere and the climate, as well as many other things.
Inclusivity and accessibility for the attendees
As with before, this trend in the MICE events of 2020 will not be disappearing, as the objective is to guarantee that every event is accessible for everybody, by striving for diversity and the inclusion of everyone, such as the disabled for example.
With this, it will be necessary to improve the venue of the event for everyone who requires some special assistance. This could be through employing translators, subtitles, sign language, headphones etc.
Incorporating technology during this digital revolution
Nowadays, we are unable to imagine a world without the use of technology. Whilst this isn’t breaking news, it is a new trend to incorporate the newest technologies into our events: smartphones, virtual reality goggles, interactive screens, virtual hostesses, laser pens, holograms…
Don’t forget to have specific charging points at the venue as well as free wifi! In this way, the attendees will always be able to have their devices charging and prepared in order to broadcast the event on social media. This is definitely a plus for your event, thanks to the new digital era!
Influencers have the visibility that you need
All depending on the type of event that you want to organise, and with the social media boom, influencers will be your best allies in order to make your event known.
It is for this reason that there are lots of product ambassadors that have been employed by the brand, as they can obtain high visibility, get closer to your target audience and maximise the impact of your product… It’s an advertising method that guarantees success!
An unusual venue for your event
Now, the location of your event will account for a lot of its success. We are moving away from more traditional conference rooms in hotels, and now aim to elevate the experience by moving to more exclusive venues in order to raise more interest in the event among the participants. Your event will be very original!
At Perfect Venue we have the best venues for your MICE event!
La Finca Resort MICE
A hotel in Alicante with capacity for up to 300 people, this venue has been classed as the Best Golf Hotel in Spain by the World Golf Awards 2019. This hotel is located in an idyllic place between the mountains, the coast and the countryside of Alicante.
Castell Peralada
In Girona, this castle has capacity for 700 people and has all of the necessary facilities for your big event. The venue is an oasis for leisure, a five-star hotel with a casino and excellent gastronomy.
Castillo de Viñuelas
With a capacity for up to 1000 guests, this castle situated in Tres Cantos has two venues: The Pavillion de Fuente Tena and the Pavillion de Caza. This is the perfect venue to celebrate business events in various rooms.
Sallés Hotel & Spa Mas Tapiolas
This is a completely restored mansion in Girona that has new and improved facilities and equipment, as well as four large halls, perfect gardens and a pool, ideal for holding your event outdoors.
Factory 103
An old chocolate factory that has been transformed into a coworking space in Barcelona, perfect for holding meetings, shootings, presentations, interviews, etc. in the centre of the city. With more than 1000m2 of space, this venue combines modernity and comfort.
San Roque Club
Between Jerez and Marbella and with one of the best golf courses in Europe, this venue offers a variety of spaces for hosting any social celebration or MICE, such as gardens, indoor courtyards, fountains…
Hotel-Asador Antigua Ferrería
This venue has capacity for more than 200 people and enables you to celebrate any event at any time of year, with fun cultural activities, wine tours, nature studies and active tourism.
Hotel Sunway Playa Golf & SPA Sitges
A spectacular hotel located in Sitges, with capacity for 180 people, perfect for events as it has large and spacious halls and incredible Mediterranean gastronomy, all facing the Catalonian coast.
Finca Soto de Gracia
This impressive country home in Madrid, located very close to the Jarama river, is perfect for events with a large number of people, as it has glass rooms with incredible natural light shining down into them, as well as a garden area with beautiful views.
Hiring organisers for your event
This isn’t a trend but rather a must, there is no better plan than to hire an organiser to carry out your event, as they know how to reserve the venues, decide on the number of guests and excellently speed up waiting times and queues.
Say goodbye to stress, and you will save time, money and get everything done, with the guarantee that nothing will be left up in the air. This is what will happen if you choose to organise your event with Perfect Venue!
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