The Costa del Sol promotes its MICE tourism offer in Andalusia

Over the past year, the famous MICE offer has become one of the most important segments of tourism in Spain. MICE tourism is a type of tourism related to the professional world and business trips. After fiercely implementing itself in the big Spanish cities such as Madrid and Barcelona, Turismo Costa del Sol has also decided to focus on it. 

The company has started the season very well. It is going to take part in many fairs, professional workdays and meetings but also organize familiarization trips on the Costa del Sol in order to promote MICE tourism in the area. 

The promotion events from Turismo Costa del Sol will start this month, in September, as part of their participation to IMEX America 2019, which takes place in Las Vegas from September 10thto September 12th, according to costadelsolmalaga.org. The company will attend this important meeting in the United States along with seven other big companies of the Costa del Sol: Técnica de Viajes, Euroamérica, Hotel Melià Costa del Sol, Hotel Melià Marbella Banús, Gran Hotel Miramar, Hotel Reserva del Higuerón e Ilusión Hoteles. 

Turismo Costa del Sol has planned professional days in collaboration with the Spanish Tourism Information Office, which will take place in Los Angeles on September 13th. During these days, the company will present various business people from the Costa del Sol of the area to specialized travel agents. 

To finish with the promotional activities of the month of September, the company will also register for various events abroad in the aim of developing MICE tourism in Germany. The presentations will take place on September 18thin Colonia and September 19thin Munich. 

The activities of MICE tourism in the Costa del Sol will start on October 7thand October 10thin Barcelona to promote the destination of Málaga-Costa del Sol in 12 travel agencies and companies. In addition to this, three trips will also be organized between October and November in order to familiarize foreigners with the area: the Fam Trip ASPM (October 18th-20th), the Fam Trip Ablemaxx (October 24th-26th) and the Fam Trip Destination Experience Uniceo (November 6th-9th). 

November will end with Turismo Costa del Sol’s participation to the Feria IBTM World’s, one of the most important fairs of the area. At last, in December, the company will participate to the M&I Forum which will take place in Tenerife from December 11thto December 14th. 

As you can see, the number of companies who start focusing on this type of tourism keeps growing. Therefore, if you’re thinking about organizing an MICE trip to the Costa del Sol with your company, the first thing you should take into account is always the accommodation, the place where you will rest after a long, tiring day of conferences and fairs. This is why Perfect Venue recommends you the Hacienda Faín Viejo, a spectacular space with arab origins and all the possible necessary installations to make your MICE Trip the most comfortable possible. 

If you’re looking for more venues for your MICE tourism in Costa del Sol or in the rest of Spain, don’t hesitate to contact us at info@perfectvenue.es and visit our list of most exclusive venues.