Today we bring you a guide on the latest trends in MICE events to make your company event a success. And in the corporate world, events have become a key tool for companies to expose their level of innovation, promoting networking and strengthening professional relationships.
Yes, it is no longer enough to just offer a simple conference or meeting. Attendees look for dynamic and interactive experiences. Therefore, it is of utmost importance to be at the forefront of trends in MICE events in order to organize events that make a difference and are memorable among its attendees.
From the integration in new technologies such as virtual reality, to a focus on well-being and sustainability, these are aspects that are marking the way in which companies communicate with the audience.
So, if you are planning your next corporate event, read on to stay up to date with the latest trends in MICE events and surprise your guests with unique experiences.
Let’s get to it!
Hybrid and virtual events, one of the trends in MICE events that are going strong.
It is no secret that after the pandemic the world of events had to evolve. This is why hybrid and virtual events are one of the trends in MICE events, since they have the possibility of combining the best of two worlds: the classic in-person interaction offered by the in-person experience, and global accessibility through virtuality. That is, this format increases the reach of the event by allowing people from different parts of the world to connect. So if what you are looking for for your event is to have a wide reach of people, considering doing a hybrid event will give your attendees the option to choose how to participate, reducing time and venue limitations.
Eco-events
Sustainability is undoubtedly one of the main trends in MICE events, as both companies and attendees have developed a sense of awareness of the environmental impact of their actions. Organizing an eco event not only means taking care of the planet, but also connecting with the values of people who seek to reduce their carbon footprint. From choosing local suppliers to avoiding single-use plastics for your event, it will help you demonstrate your commitment and social responsibility to those who consume your brand.
Wellness and mindfulness, an event with maximum well-being
If you really want to connect with the guests of your event, applying the trends in Wellness and Mindfulness MICE events will be of great help. Taking into account the well-being of your attendees will not only make them feel better, but it will also improve their focus during the event. Incorporating relaxation venues and activities that promote mental balance, such as meditations or active breaks for example, will help people feel cared for and valued, ensuring that they are more connected and present throughout the event.
To work, live and rest in perfect harmony, we invite you to discover the best outdoor venues for your MICE event, since a mindfulness event is always better to do in contact with nature.
Personalized experiences
We all want to feel special and unique! This is why personalized experiences are one of the big trends in MICE events.
The importance of this trend is to adapt the interests and needs of each person to the event. For this, the organizers are working hand in hand with technology, using data analytics to better understand their participants and be able to offer a tailored experience.
Unconventional venues, to get out of the routine
Unconventional venues are gaining popularity within the trends in MICE events, as they provide a unique touch to the meeting. Instead of choosing typical conference rooms, companies are opting for venues with a different and surprising atmosphere, such as museums, factories, gardens and even rooftops. The objective of choosing an unconventional venue to celebrate your event will be to generate a dynamic experience and inspire attendees.
If you don’t know where to start looking, we leave you a couple of tips for choosing an unconventional venues for your event. At Perfect Venue we have the best venues for your event!
Interaction with participants
Games and interactivity are trends in Mice events that are revolutionizing the way participants interact with the event. Imagine transforming a power point presentation into a fun trivia game where attendees compete for prizes. Or carry out different challenges to promote networking. Isn’t it a more effective and active way for participants to retain information and stay attentive?
Immersive technologies, to enter other worlds
If what you are looking for with your event is to take attendees to the next level in terms of experiences, immersive technologies are one of the trends in MICE events that you should include. Thanks to the technological advancement of virtual reality and augmented reality, events are no longer limited only to what can be seen and/or done in “the real world.” These types of technologies create immersive experiences, transporting participants to literally new worlds.
Inclusivity and diversity, everyone matters!
One of the trends in MICE events that is emerging is that of inclusivity and diversity. Companies are recognizing the importance of everyone feeling welcome and included. This includes, for example, ensuring that event venues are accessible to attendees with different disabilities and abilities. For example, include simultaneous translations, sign language and subtitles.
Taking this trend into account will not only ensure that your company complies with the ethical standard, but will also enrich and benefit the experience of all attendees.
Luxury catering, a trend to leave its mark on the palate
Luxury catering is a trend that elevates the dining experience to another level. Imagine delighting your guests with gourmet menus specially designed by renowned chefs and incredible presentations that transform the meal into a work of art. Having this approach to your event makes it more sophisticated and elegant, while offering a personalized experience.
To take your event to the next level, we recommend reading these corporate event catering ideas.
Everything you need for your MICE event with the help of an organizer
If you want your company event to go perfectly, there is nothing like having a professional team that is dedicated to transforming your vision into an unforgettable experience. From the selection of unique venues, choice of luxury catering to complete customization of the agenda, Elisa from Moments by Elisa, together with her entire team, will help you implement the latest trends in MICE events, ensuring the success of your corporate event.
If you want to know more about the best venues to hold your event, we invite you to discover the 40 MICE locations in Spain that will propel your event to fame.
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