Description

If you are looking for decoration courses that go beyond learning specific techniques and want to prepare yourself to create, sell, and manage high-end professional projects, the Luxury Event Designer Academy is our most comprehensive training program.

This is an intensive 3-day program with approximately 30 hours of training, designed both for those who want to make a professional career out of event decoration and for decorators who already have a business and want to scale it, improve their services, and access higher-budget projects.

During the training, you will work with balloon decoration, structures, professional draping, floral design, statement tables, lighting, and the creation of complete event concepts. You will also go deeper into branding, marketing, sales, negotiation, finances, profitability, and business scalability.

The program culminates in a complete real-life event setup, in which students work as a team to develop an event from the initial concept through to its final execution.

Become a Luxury Event Designer

Creating luxury events requires much more than mastering a particular decoration technique.

A Luxury Event Designer must be able to understand a client’s needs, develop a concept, correctly select materials and structures, combine colors and textures, design different areas, and coordinate all these elements to achieve a cohesive result.

And if you want to make a living from it, you also need to know how to sell it.

That is why this training focuses on three fundamental areas: design and technique, business, and sales.

Who is the Elite Academy for?

The training is especially designed for:

• People who want to make a living from event decoration.
• Decorators who want to professionalize their business.
• Professionals who want to access higher-budget projects.
• People who want to create their own decoration brand.
• Entrepreneurs who need to improve the profitability of their services.
• Decorators who want to expand their technical skills.
• Professionals interested in luxury weddings and events.
• People who want to improve their marketing and client acquisition.
• Decorators who need to learn how to prepare accurate quotes.
• Professionals who want to scale an already established business.

This is not simply about learning how to decorate, but about understanding how to build a professional business around event decoration.

Duration of Luxury Event Designer

The Elite Academy lasts 3 days, with approximately 30 hours of intensive training.

Throughout the three days, we will combine theory, technical instruction, demonstrations, practical work, business strategy, and teamwork.

The training will culminate in the development of a complete event.

Day 1: Build the foundations of your business and master balloon decoration

Module 1. Business Foundations

Before creating a profitable company, you need to understand how to organize it.

During this module, we will work on:

• Business mindset.
• Brand building.
• Visual identity.
• Business organization.
• Time management.
• Customer service.

The goal is to start thinking about your activity as a business and not simply as a creative skill.

Entrepreneurial Mindset

We will work on the transition from creating decorations to running a professional business.

You will learn to make decisions by considering not only the creative result, but also time, resources, and profitability.

This mindset will be essential for being able to grow your business later on.

Brand Building and Visual Identity

A recognizable brand helps you stand out in an increasingly visual market.

You will learn how to build a cohesive identity and communicate it through the way you present your services.

The goal is for potential clients to clearly recognize your style and understand your unique offering.

Organization and Time Management

A professional project involves design, purchasing materials, preparation, transportation, setup, dismantling, and communication with the client.

You will learn how to organize these processes more effectively.

Proper time management is also essential for accurately calculating the profitability of each project.

Customer Service

The customer experience begins long before the setup.

We will work on how to manage communication and maintain a professional level of service throughout the different stages of a project.

The goal is to ensure that the quality of the service matches the quality of the decoration.

Professional Balloons

Types, Quality, and Balloon Brands

We will explore the differences between the various products available.

We will cover:

• Types of balloons.
• Quality levels.
• Brands.
• Sizes.
• Advanced techniques.

You will learn how to select the right materials according to the type of setup and the result you want to achieve.

Advanced Balloon Techniques

A luxury decoration requires particularly refined finishes.

We will work with different sizes, proportions, and techniques to create compositions with greater depth and movement.

The goal is to move beyond flat arrangements and learn how to create visually more complex designs.

Professional Decoration Structures

Structures are the foundation of many event installations.

During the training, you will learn to work with:

• Hoops.
• Backdrops.
• Walls.
• Cylinders.
• Pedestals.
• Towers.
• Secure bases.

In addition to aesthetics, we will focus on the correct and safe use of bases and structures.

Hoops and Backdrops

Hoops and backdrops provide the foundation for the stage onto which balloons, flowers, fabrics, and other elements can later be incorporated.

You will learn how to integrate them into the overall design.

We will also explore how different shapes can be used to visually alter the composition.

Walls, Cylinders, and Pedestals

These elements allow you to work with different heights and create depth.

They can be used to display cakes, flowers, personalized elements, and other details.

You will learn how to distribute them within a professional composition.

Towers and Secure Bases

Installations need to be visually attractive, but they must also be properly designed and stable.

We will work on the use of appropriate bases for different structures.

This is especially important when beginning to develop larger-scale projects.

Luxury Balloon Garlands

We will explore different techniques for creating professional compositions:

• Organic balloon garlands.
• Premium balloon garlands.
• Garlands with movement.
• Floating-effect garlands.
• Volume techniques.

Organic and Premium Garlands

You will learn how to distribute different sizes and volumes to create more natural-looking compositions.

We will then take these techniques further into premium installations with greater visual richness.

The goal is to understand how to develop the same technique according to the level and budget of each project.

Garlands with Movement and Floating Effects

We will work on compositions that move away from excessively rigid structures.

The distribution of different volumes will help create a sense of movement.

You will also learn techniques for creating lighter and more surprising visual effects.

Day 2: Fabrics, Flowers, and Complete Event Design

Professional Fabric Decoration

On the second day, we will go deeper into one of the most powerful resources for transforming event spaces.

We will work with:

• Professional draping.
• Ceiling decoration.
• Curtains.
• Backdrops.
• Elegant folds.
• Stage installations.
• Luxury finishes.

Professional Draping

You will learn how to use fabrics to create volume and transform backdrops and structures.

We will work with different types of draping and composition.

The goal is to achieve clean, sophisticated, and visually refined finishes.

Ceiling Decoration

An integrated design does not have to be limited to surfaces at guest level.

You will learn how to incorporate fabrics into ceilings to completely transform the perception of a space.

This technique is particularly interesting for large weddings and events.

Curtains, Backdrops, and Stages

We will explore how to create stages using textiles and structures.

These can later be combined with flowers, balloons, furniture, and lighting.

The goal is to learn how to build complete backdrops rather than relying on a single decorative element.

Floral Design for Events

Composition and Visual Balance

Flowers should be part of the overall design rather than being added as an independent element.

You will learn to work with:

• Composition.
• Visual balance.
• Heights.
• Textures.
• Combining flowers with balloons.

How to Combine Flowers and Balloons

We will explore how to integrate both elements within the same composition.

You will learn how to position flowers so that they complement the volume created by the balloons.

The goal is to ensure that both materials become part of a single cohesive design.

Heights and Textures

Using different heights creates greater depth.

Textures add visual richness and help prevent compositions from looking too uniform.

You will learn how to use both resources in a balanced way.

Statement Table Design

During the training, you will learn how to create and decorate different focal points within an event.

We will work with:

• Cake tables.
• Welcome tables.
• Gift tables.
• Candy bars.
• Photocalls.

Cake Table

The cake table can become one of the main visual focal points of a celebration.

You will learn how to design the entire setting rather than focusing solely on the table itself.

Backdrops, pedestals, flowers, balloons, and textiles can all become part of the composition.

Welcome Table

The first impression of an event is particularly important.

We will work on creating a welcome area that introduces guests to the aesthetic of the celebration.

Signage and different decorative elements can be incorporated.

Gift Table

You will learn how to integrate the gift table into the overall concept.

The decoration should be consistent with the rest of the event while also remaining functional.

Candy Bar

A candy bar can become another important decorative focal point.

We will work on height, distribution, and composition.

Backdrops, pedestals, and personalized elements can also be incorporated.

Photocall

You will learn how to develop photocalls as genuine visual settings.

We will combine structures, balloons, flowers, fabrics, and lighting.

The goal is to create spaces that are particularly attractive both in person and in photographs and videos.

Complete Event Design: Create a Concept from Scratch

One of the main objectives of Luxury Event Designer is learning to stop thinking about individual decorative elements separately.

A professional event needs a concept.

During this module, you will learn how to develop an idea from scratch and translate it into different areas of an event.

Color palette, materials, textures, furniture, flowers, balloons, fabrics, and lighting should all speak the same visual language.

Day 3: Marketing, Sales, and Business Growth

Advanced Marketing for Decorators

On the third day, we will focus on turning everything you have learned into a commercial business.

We will explore:

• Strategic Instagram.
• TikTok.
• Storytelling.
• Content creation.
• Advertising.
• Personal branding.

Strategic Instagram

You will learn how to use Instagram as a positioning and client-acquisition tool.

It is not simply about posting beautiful photographs.

Your content should help potential clients understand what you do, what your style is, and why they should hire you.

TikTok for Decoration Businesses

We will explore video formats that allow you to showcase transformations and processes.

Before-and-after videos of spaces can become particularly engaging content.

We will also look at how to integrate TikTok into your overall business strategy.

Storytelling

We do not simply sell balloons, flowers, or fabrics.

We sell the result and the experience that the client wants to achieve.

You will learn how to communicate your projects through stories that better convey their value.

Content Creation

Every event represents an opportunity to create new content.

You will learn how to plan photographs and videos during installations.

This will allow you to subsequently use the content for social media, your portfolio, and sales materials.

Advertising and Personal Branding

We will explore how to increase business visibility and build a professional image.

Your personal brand can become a particularly powerful tool for building trust.

The goal is to create a presence that is consistent with the type of clients you want to attract.

Sales for High-Budget Projects

How to Close High-Budget Clients

Selling premium projects requires a different approach.

You will learn how to communicate the value of your proposal and confidently justify your prices.

We will work through the sales process from the initial inquiry through to closing the deal.

Negotiation Techniques

Not every negotiation should end with lowering the price.

You will learn how to manage commercial conversations and defend the value of your services.

We will also explore how to adapt proposals without unnecessarily compromising profitability.

Handling Objections

• “It’s too expensive.”
• “Can you give me a discount?”
• “I found another option that is cheaper.”

Objections are part of the sales process.

You will learn how to respond to them and guide the conversation back toward the value of your proposal.

Customer Experience

A high-budget client expects more than a beautiful decoration.

Communication, presentation, organization, and customer service are all part of the experience.

We will work on how to create a professional experience throughout the entire process.

Finance for a Decoration Business

Professional Costing

You will learn how to accurately calculate the true cost of carrying out a project.

We will not consider materials alone.

Time, transportation, staff, and other expenses must also be included in your calculations.

Profitability

Higher revenue does not necessarily mean higher profits.

You will learn how to analyze project margins.

This will help you identify which services are genuinely profitable.

Cash Flow

Proper money management is essential when you start working on larger projects.

You will learn the concepts necessary to better organize incoming and outgoing funds.

The goal is to gain greater financial control over your business.

Reinvestment

Part of growing a business is knowing when and where to reinvest.

Materials, structures, tools, marketing, or training can become investments that increase your business’s capacity.

You will learn how to evaluate these decisions from a business perspective.

Scalability

The Elite Academy is also designed for professionals who are already working and want to grow.

We will analyze how to evolve from a business that depends entirely on your own time toward a structure with greater capacity.

The goal is to understand what you need to take on larger projects and increase revenue while maintaining profitability.

Real-Life Complete Event Setup

The training will culminate in one of its most important components: the real-life event setup.

Students will work in teams and receive an assigned theme.

Based on that theme, they will develop a complete event from scratch.

The process will include:

• Initial design.
• Concept development.
• Color palette.
• Planning.
• Element distribution.
• Lighting.
• Fabrics.
• Balloons.
• Furniture.
• Decorative details.
• Final setup.

The goal is to experience the creative process in a way that closely reflects what you would encounter in a professional project.

Photography and Content Creation Session

Once the setup is complete, we will learn how to present it correctly.

We will work on:

• How to prepare the setup to attract clients.
• Creating Reels.
• Photography for your portfolio.
• Basic editing from your phone.

Portfolio Photography

A strong portfolio is essential for selling visual services.

You will learn which photographs you need to capture from each setup.

Wide shots, details, and different perspectives will allow you to showcase the quality of your work more effectively.

How to Create Decoration Reels

You will learn how to capture content during the setup process and once it is completed.

You can later use this material to create videos for your social media channels.

The goal is to turn every project into a sales and marketing tool.

Basic Mobile Editing

You do not always need complex equipment to create content.

We will cover basic concepts for editing directly from your phone.

This will allow you to produce social media content more quickly and efficiently.

What Does the Luxury Event Designer Academy Include?

Your enrollment includes:

• 3 days of intensive training.
• Approximately 30 hours of training.
• Theoretical and practical training.
• Real-life complete event setup.
• 150+ page manual.
• Quotation and contract templates.
• Cost calculator.
• Supplier list from Spain, Europe, and China.
• Access to recorded classes for 6 months.
• Private mentorship group for 6 months.
• Certificate of participation.
• Professional welcome kit.
• Q&A session.

This means you will receive both practical training and a range of tools that you can continue using when applying what you have learned to your business.

150+ Page Manual

You will receive a comprehensive manual that you can refer to after completing the three-day training.

This allows the training to remain a useful reference tool when you begin applying the techniques to your own projects.

Quotation and Contract Templates

You will receive tools to help professionalize the commercial management of your business.

The templates can serve as a starting point for preparing documentation and proposals for your clients.

Cost Calculator

Accurately calculating costs is essential for protecting profitability.

The training includes a calculation tool that you can use to support your future projects.

This will help you make decisions from a more business-oriented perspective.

Supplier List from Spain, Europe, and China

You will have access to a selection of suppliers from different markets.

The list includes options from Spain, Europe, and China.

This will allow you to expand your options when looking for materials, structures, and products for your decorations.

Access to Recorded Classes for 6 Months

After completing the in-person training, you will have access to the recorded classes for 6 months.

This gives you the opportunity to review concepts and revisit any content you may need to consult later.

Private Mentorship for 6 Months

In addition to the recorded classes, you will have access to a private mentorship group for 6 months.

This support is designed to help you during the stage when you begin applying your knowledge to real-life situations and projects.

Certificate of Participation

At the end of the Elite Academy, you will receive a certificate of participation.

This will recognize your completion of the intensive Luxury Event Designer program.

Professional Welcome Kit

Enrollment also includes a professional welcome kit.

It will be provided as part of the training experience.

Q&A Session

There will be dedicated time during the program to answer questions.

You will be able to ask questions related to decoration techniques as well as business, marketing, sales, and management.

What Will You Learn by the End of Luxury Event Designer?

By completing the Elite Academy, you will have worked on:

• Creating and organizing an event decoration business.
• Brand building and visual identity.
• Customer service.
• Professional balloons and advanced techniques.
• Structures and bases.
• Luxury balloon garlands.
• Professional draping.
• Ceiling decoration.
• Floral design.
• Statement tables.
• Photocalls.
• Complete event design.
• Lighting.
• Advanced marketing.
• Instagram and TikTok.
• Storytelling.
• Content creation.
• Advertising.
• Personal branding.
• Selling high-budget projects.
• Negotiation.
• Objection handling.
• Finance and profitability.
• Cash flow.
• Reinvestment.
• Scalability.
• Photography and portfolio creation.
• Reels filming and editing.

From Decorating Events to Building a Profitable Business

Luxury Event Designer is designed to bring together two worlds that need to develop side by side: creativity and business.

You can master the most spectacular techniques, but if you do not know how to calculate your costs, sell your proposals, or attract clients, it will be difficult to turn that skill into a sustainable business.

Likewise, a strong sales strategy needs to be supported by a service capable of delivering professional results.

That is why we will work intensively on both areas throughout the three days.

Take Your Decoration Business to the Next Level

Whether you want to start your career professionally or already have experience and are looking to grow, the Elite Academy will allow you to work through the complete process behind an event decoration business.

You will learn how to design, produce, and present higher-level projects, as well as how to quote, sell, and analyze their profitability.

You will also finish the training by developing a real event as a team, applying everything from the creative concept to the setup and final content creation.

Price

Price: €1,200

The price includes the three days of training, approximately 30 hours of content and practical sessions, real-life event setup, 150+ page manual, templates, cost calculator, supplier list, access to recorded classes and six months of mentorship, certificate, professional welcome kit, and Q&A session.

Payment Options

Please contact us to find out about the available options for reserving your place and making the training payment.

Important Note

Places are limited to ensure that the practical training and real-life event setup can be carried out properly.

Your place will be confirmed once the corresponding payment has been made.

Fees are non-refundable in the event of cancellation for any reason.