It is no secret that technology has transformed the way we work, live and interact. And events are no exception! The world of events is much more demanding and instead of a simple meeting or gathering, expect to be surprised and connected in a much more immersive way. This is where augmented reality in events comes into play.
Yes, augmented reality is a technology that is revolutionizing the way events are experienced and the interaction with the physical world, as it adds digital information, providing entertainment. Imagine an event where using special glasses, you can see objects in 3D or participate in interactive activities!
Incorporating augmented reality in events is a great opportunity to stand out from the competition and generate a memorable memory among your attendees. From exhibitions that come to life, to presentations that jump off the screen, augmented reality offers endless possibilities.
In today’s article we will explore how augmented reality in events is changing the industry and how you can apply advanced technology so that your guests are surprised with a memorable experience.
Ready to take your event to the next level? Well let’s get started!
Interactive tours through the venue
Interactive tours are one of the most entertaining ways to incorporate augmented reality in events, and turn the traditional moment into a memorable experience. Participants can explore the physical venue of the event, while receiving additional information and visual surprises through their mobile devices. It is as if they have a virtual guide at their side, showing them data, graphs and/or animations superimposed on the real physical environment.
Imagine that you attend an exhibition in which while you walk through the stands, you point your mobile phone at the exhibitors and obtain details and additional information about the product; or even see how it works in real time. An example is at a car show, you could see the engine in 3D and explore its features, and even customize it, all from your phone screen!
With interactive tours, every step of the event can become an opportunity to surprise and captivate attendees. It is no longer just about being a simple observer, you become part of the experience by interacting and exploring at the pace of each participant, and making the event a more fun and immersive experience.
Filters and effects to encourage interaction
Augmented reality filters and effects are tools that allow you to modify or add visual elements to what you see through your device’s camera, as happens on many social networks (Instagram, Snapchat, etc.). You’ve probably used filters that change your appearance or your surroundings while taking photos or videos.
The idea of using filters and effects at events is to take advantage of that technology to create a more interactive and fun experience. For example:
– Attendees can use custom filters created specifically for the event. These filters can be designed to adapt to the theme of the event (such as including the brand logo, characters or related graphic elements).
– These filters allow users to take photos or record videos using these effects and share them on social networks.
– In this way, participants become “brand ambassadors”, since by sharing their images with the event filters, they help promote it and give visibility to the brand.
– Your wedding guests can use filters with your initials, wedding date, themed effects or fun elements related to the event, while taking selfies or recording special moments.
Yes, augmented reality filters and effects add a creative and attractive layer to the event experience, encouraging the participation of attendees and helping to disseminate the event.
Invitations and interactive save the date
Forget traditional wedding invitations and surprise your guests with cards that come to life through augmented reality in events. By scanning the invitation with their phone or tablet, your loved ones can see a personal video of you as a couple, an animated message, or even a virtual tour of the wedding venue.
It is an original way to excite your guests from the beginning and provide them with a memorable experience before the big day as well as get them to reserve your wedding date in a very original way.
The magic of 3D to appreciate every detail
Can you imagine being able to see a product from all angles, without even touching it? That’s exactly what you can achieve with augmented reality in events. 3D products with augmented reality are one of the most interactive ways that exist to appreciate and explore every detail and functionality of the product, just by sliding the screen.
The advantage of using 3D products is that the user does not have to imagine how it works or what it will look like. This technology allows you to experience the product in a more immersive way, without the limitations of a showcase or traditional displays.
Conferences and presentations at another level
The way we share information and connect with audiences has changed. Thanks to technology and augmented reality in events, it is now possible to keep the audience engaged throughout the entire talk through interactive graphics and animations. For example, data that appears floating around you, or 3D images.
For example, imagine a medical conference where the functioning of an organ is shown in real time. Or at an architecture conference where you can see the building under construction directly in front of the stage. All of this makes ideas come to life and the public feels much more connected, becoming active participants and better retaining information.
Between avatars and virtual characters
The avatars and virtual characters function as digital guides that will accompany the attendee throughout the event. These characters can be customized according to the theme of the event, adapting to the interests and needs of each participant. Avatars can interact with people by answering their questions and even providing real-time data. This helps attendees immerse and connect in a way that a presentation will never achieve.
Virtual avatars and characters are an excellent way to use augmented reality in events, as they add a touch of modernity and transform the entire event into an immersive experience.
Interactive catalogs, a valuable way to present information
Instead of the traditional printed brochure, you can have a digital catalog that comes to life thanks to it. By pointing your phone at an image, you can see detailed descriptions, videos and even animations that show the product/service in action.
An advantage that interactive catalogs have is that they are highly customizable and you can adapt them to respond to the specific interests of each participant, showing them the products that are of interest to them.
Interactive catalogs are not only a modern way of presenting information, but they are a very powerful tool that improves interaction and level of participation in events.
Games and contests to involve your guests
If you really want to involve your guests, you can’t help but integrate interactive games and contests as part of virtual reality in your events. For example, you can carry out a digital treasure hunt, in which participants aim to find hidden objects in the premises, using their mobile devices. As you progress, you can unlock virtual clues and rewards, which will encourage you to continue exploring every corner of the event.
During the wedding reception, you can surprise attendees with AR experiences that allow them to interact in ways they never imagined. You can install AR screens or stations where guests can take photos with animated versions of the bride and groom, change their wardrobe virtually, or even play with graphic elements that appear in real time when focused on their mobile devices. This type of entertainment creates a fun and modern atmosphere, leaving a lasting impression.
Augmented reality memories
A unique way for your guests to take away a special memory is through augmented reality souvenirs. You can offer interactive photo albums, where when you scan an image, a video of the moment it was taken is played, or even souvenirs that, when focused on with your mobile phone, reveal messages, animations or moments captured at the wedding. This puts a modern twist on classic wedding favors, allowing each guest to relive the day in a special way.
Immersive experiences for remote guests
Augmented reality in events is also a great solution to include those loved ones who cannot physically attend the event. Through AR experiences, remote guests can feel part of the celebration, interacting with elements of the event in real time from anywhere in the world. From playing games to watching projections of the ceremony, AR helps create a more inclusive wedding.
We help you with the augmented reality in events
If you want to surprise the attendees of your next corporate event with cutting-edge technology, do not hesitate to contact us at Perfect Venue. We advise you in every step of the process so that you can integrate these solutions efficiently and creatively, achieving a unique event that will make a difference.
Furthermore, if after reading this article you are determined to organize an event but you still don’t know where to do it, we invite you to explore our selection of MICE venues in Spain, which will be a trend in this new season. These venues are designed to facilitate productive meetings, conferences and business events, all in inspiring environments and with all the technological amenities.
As if that were not enough, we also offer you ideas and catering options for corporate events, adapted to your needs, tastes and the style of your event, ensuring that every detail is taken care of, from technology to gastronomy.
Trust Perfect Venue to make your event not only a success, but an unforgettable experience that impacts all your guests. We are here to make your ideas come true!
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