Event-sales are different from sales of good as they are services.
Thereby, you shouldn’t use the same methods to sell products and events. To be efficient, take those factors in account.
People
People are the biggest part of event. Address yourself to your employees the same way you would like them to address themselves to your customers. Respect your employees and you will see them involve in your business.
Try not to command them but talk with them, negotiate with them. Explain as much as you can your strategies so they agreed to it and apply it. Trust your most efficient seller and make them participate in decisions.
In event-sales, you can control what your customers see you and your product. Understand that even details matters in your strategy. All the atmosphere of your event including the way you look, your business card, will put your business in a certain light.
Visualization
You need to be specific. Find out what can touch him and use it to attract him through portfolio, walls and even banquet table. All matters. Show him who you are and your products will appear as an evidence to him.
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