Marmarina is a beautiful studio of original wedding invitations. It will capture all your senses from the first moment with their unique, exclusive and personalized designs. They understand the stationery as an art that merges the three elements: paper, ink and drawing. Their designs with its own identity and seal are an excellent proof of this.
One of the most important moments in the wedding organization process is the selection of the invitations; a close and caring detail to present to all the guests, family and friends who are going to share with you the most emotional day of your life. For that reason is essential to know in depth the work that these professionals carry out. Through this interview we have managed to deepen in the origin and trajectory of Marmarina, knowing their style, proposals and dedication.
They create invitations and stationery in any language and in a personalized way; paying special importance to all the elements of stationery such as envelopes sometimes pulled apart to the background. Designed exclusively by them, taking care about each of its lines and carrying out the whole process in a handcrafted way. They adjust them one by one with special daintiness.
How did you start in the world of stationery and wedding invitations?
We have always felt a weakness for all artisan works and we had always been in contact with paper, an element from which all our projects are born, whatever their scope. That is why we wanted to merge the demand and perfection of our professional career; with the creativity, emotion and magic of the wedding sector. Marmarina was born from this union, a brand with its own identity, where every detail counts.
Do you think that interest in stationery has been lost in recent years? Is it given less importance than before?
In such a digitalized world it may seem that not only the interest for wedding stationery has been lost, but for the paper in general. The truth is reality is other, stationery in this sector is becoming increasingly important; this refers to receiving an invitation with which you can feel the paper, the brightness of the colors and the illusion of the couple; instead of a digital document like so many other emails. The Marmarina bride and groom are retailers, who value quality and work well done. They are people capable of appreciating hand-made and artisanal work versus the disposition of technology. Demanding couple, who take care and pamper every part of the process, until getting every detail personal. They know that the invitations are the best letter of introduction for any event.
What do you inspire when designing invitations?
Our greatest inspiration to create the collections is the Cantabrian Sea, which we have very close to the studio. It is the starting point to let imagination and creativity fly, but this is not the only one, also we inspire in our couples, their story and everything they transmit to us. This is vital in our creation process.
In the variety is the spice. Do you offer different types of papers for each invitation? How is the paper selection process in an invitation?
We use maximum quality and high grammage Italian papers which come from sustainably managed forests, this is a fundamental point for us. We have papers with different textures – laid, fabric, kraft and watercolor paper – each of them selected specifically for each collection: laid paper is the classic paper with soft lines marked. We like to use it for the most classic collections; the paper cloth combined perfectly with the marine invitations, evoking the fabric of the sails of the boats; watercolor paper is perfect for printing the illustrations we make with this technique, providing a more artisanal feeling, as if each print was unique.
Let´s talk about custom orders. What is the design process? What are the possibilities for the couple?
The four main steps in the design of a Marmarine invitation are summarized as follows:
Analyze and work on an idea (Briefing)
As soon as you get in touch with Marmarina, we invite you to have a relaxed chat by phone, or fill out a form that allows us to know who you are and what message you want to convey through the invitations. It is not a unique procedure, or the typical data compendium, for us it is the most important step that will take us to the ideal design.
Make possible the brainstorming process and the development phase of them. After this, we will start to make different sketches drawn by hand, both the illustrations that will end up being part of the invitation, as well as their application in each of the stationery elements of the event.
Choice of materials.
It is time to select the medium in which the invitations will be made, as well as the chromatic range and the rest of the materials that will interpose in the design.
Watercolor and calligraphy.
Once the illustration is defined, details, watercolors and inks come into the picture. To continue with the artisanal line, all the texts can be handwritten with the exquisite precision of the ink and pen, matching by the decorated English cursive typography.
You also make Cake toppers and number of tables for weddings. How the idea is born?
Looking for different supports or materials through which to communicate messages. These can enrich the stationery elements. This is how Cake Toppers and table numbers comes up. It can be illustrated the name of the guests in acrylic – along with the rest of available posters-. We have different collections of table numbers for weddings, graphically with very elegant and original designs, playing with different themes. We look for original ideas, different perspectives.
How important are envelopes in a wedding invitation?
The wedding envelope is as important as the letter of invitation. That is why our Marmarina envelopes are personalized and exclusive design, with refined lines that allow the lining to be more present and the content cannot be transparent. This is thanks to its grammage, from 140gr and textured papers of the highest quality; making the difference with those you can find in the market.
In a globalized world, the number of foreign clients who value your incredible work and decide to get in touch is getting higher. Do you carry out invitations in other languages?
Of course, it is essential that all your guests perfectly understand both the invitation and the details of the wedding, for that reason we prepare wedding invitations in English, Catalan, Italian, Russian… in the language you need! At the end of the day, the function of the invitation is to transmit the message to your guests in the most beautiful and special way.
Marmarina has a physical store, do you ship to all parts of Spain?
Our studio is located in Asturias and we ship throughout Spain. We want to provide our clients with everything we can; this is why we have a web page through which they can make all the orders, in a simple, comfortable and safe way. We will guide you step by step and will provide you with all the information of the process so that you can follow up from the first moment until the product reaches your hands.
We also provide you with a contact telephone number to solve any issue that may arise during this process. If in spite of everything you are one of those who prefer personal contact, you only have to make an appointment and we will be waiting for you with the doors open.