Barcelona is the Perfect City for MICE Tourism, Do You Know Why?

Barcelona belongs to everyone and is for everyone, for fashion fans, the ocean, the mountains, art, sports, cuisine, and above all, for work.

Statistics Speak for Themselves

And they say that Barcelona is the favourite spot for MICE tourists and it’s no wonder. Now we will tell you why.

Seminars, courses, conferences, fairs, product launches, everything you can imagine can be carried out all over the city, which has become the most popular destination for international conferences in the world.

Barcelona is home to very important annual events like the Mobile World Congress, current medical events such as the European Congress of Cardiology, Diabetes, Dentistry, the events sector fair etc.

This success is thanks to its culture, good position on the map, food, climate, leisure… and we are going to see all of this in detail here to understand better what Barcelona has that has caused such a stir in the MICE sector.

MICE and Leisure are Not at Odds

Being a city that receives so many congresses and events, in and around the event spaces there is a huge selection of businesses, food options etc. in all parts of the city.

And if the event takes place in the financial district of Poblenou, there is a shopping centre, a beach, a boulevarde, and even the Rambla just steps away. 

Thanks to MICE tourism, attendees come from all over the world and leave great benefits in the city through this leisure, accommodation, restaurant scene and activities in general. 

A Climate That You’ll Love

The Mediterranean climate without a doubt encourages you to enjoy the city, playing an important part in the decision of where to host a business trip. With terraces filled throughout the year and cafe chairs that leave no room for passers-by. 

Neither dull nor humid, with a sea breeze and the pure air of the hills, Barcelona is a splendid city. 

The Cuisine, a Hub of the Greatest Chefs

The Roca brothers, Jordi Cruz and Ferrán Adriá are some of the great Catalan chefs that contribute to the best cuisine in Spain, with the most variety, quality and diversity.

And who doesn’t want to taste the best food while enjoying their business trip? The infinite list of restaurants that Barcelona offers is amazing!

Neverending Culture

More than infinite, you will see aspects of culture on every corner you pass.

Theatres, musicals, cinemas, galleries, dance, literature… Culture lovers will never be bored. All of these things contribute to why the city is the preferred destination for business, what better than to mix business with culture?

Communications and Connections 24/7

There is no other European airport that takes in such a large influx of passengers than the Prat Airport of Barcelona which can be found only 15 minutes from the centre. 

Barcelona also has many trains that connect to other Spanish cities, just like its public transport that keeps the city completely connected, covering the whole map of the city with night buses, taxis and the metro. Getting around is easy!

And it Continues Growing

Since the celebration of the Olympics in 1992, the city of Gaudí has not stopped growing, as much for holidays as for business, with room for all types of people and events.

And Barcelona plans to continue doing so, adapting and modernising with the changes and new demands of the MICE sector, having great experience to continue being the best host.

On top of this, there is also the constant improvement of hotels, of which there are already 50,000 rooms, which are adapted to perfection for the business market. 

Barcelona Has it All

The perfect size for locals and tourists, with multiculturality, magic corners, beaches and mountains very close to each other, theme parks, unique architecture, tradition, modernism and classicism, sport and relaxation… a mix that not many cities across the world can say that they have.

Because of this and more, Barcelona allows anyone to enjoy the city as well as having a completely unique experience.

With Barcelona, you Couldn’t Ask for Any More!

Barcelona is waiting for you to discover it, and here at Perfect Venue we can help you organise everything.